Executive coaching · London & worldwide
Executive coaching grounded in psychology.
For leaders navigating change, transition, and the moments that matter most.
30 minutes · No obligation · Confidential
Doctorate in psychologydecision-making & behaviour change
Henley Business School PCECtriple-accredited: ICF · AC · EMCC
15 years of behavioural sciencecreator of MindGym’s award-winning Precision Coaching
About Keith
Dr Keith O'Brien is a psychologist and executive coach working with leaders and teams navigating change and transformation. He brings a background in leadership, cognitive psychology, and behaviour change, and has led organisations at senior executive level across consulting, digital innovation, and financial services.
He specialises in helping leaders to thrive through uncertainty and change, increase resilience, and influence others, working as a thinking partner rather than an adviser to help clients build clarity, adaptability, and sustainable performance.
This is not his first tour of coaching. At MindGym he created Precision Coaching, the firm's proprietary one-to-one coaching methodology, trained its global coach network in it, and saw it form part of Brandon Hall award-winning engagements with brands such as Burberry. He has since designed coaching programmes for large corporates including Irwin Mitchell, and led the development of Performa, a digital coaching platform.
Keith's coaching is evidence-based and action-focused, integrating approaches from coaching psychology including solution-focused coaching, cognitive-behavioural techniques, and behaviour change frameworks. He is completing the Professional Certificate in Executive Coaching at Henley Business School (triple-accredited by ICF, AC, and EMCC), and coaches in line with the ICF Core Competencies and Code of Ethics.
- Henley Business School — PCEC
- ICF · AC · EMCC triple-accredited programme
- Behavioural AI Institute
How I work
The work centres on one question: what's actually getting in the way?
Most senior leaders I work with know, broadly, what they'd like to change. The gap is rarely the insight. It's the distance between knowing and doing, and understanding what that distance is made of. A habit of thinking that was useful in a previous role. A reaction pattern under pressure that isn't quite what they'd choose with a second look. The weight of what they've accumulated: obligations, identity, the particular way of working they've built around themselves.
That's where coaching begins. Not with a framework or a model, but with a careful conversation that goes somewhere a leader often can't go alone.
Evidence-based
My coaching integrates psychology and behavioural science: solution-focused approaches, cognitive-behavioural techniques, and behaviour change frameworks, applied to the real challenges leaders face.
A thinking partner, not an adviser
I won't tell you what to do. I'll help you think more clearly, see what you might be missing, and find the clarity that's already there beneath the noise.
Action-focused
Sessions are grounded and practical. You leave with insight and with something to do, not just a good conversation. Change happens between sessions, not just in them.
Sessions are typically 60 minutes, held online. I work with clients on a session-by-session basis or as part of a structured 6-session programme. Everything discussed remains strictly confidential.
Who I work with
My clients are typically senior professionals at a point of transition or pressure:
- Leaders stepping into a more senior or more complex role
- Executives navigating organisational change, restructuring, or uncertainty
- Professionals returning to work or making a significant career shift
- Leaders who want to lead differently, with more presence, clarity, or confidence
- Anyone who senses a gap between where they are and where they want to be
Fees
Straightforward and stated up front. Every engagement starts with a free discovery call, so you never buy before we both know it's a fit.
Transition Sprint
£550
For a bounded challenge: a step up, a difficult 360, a career crossroads. Focused work with a clear end point.
Coaching Programme
£1,050
Contracted outcomes, an honest midpoint review, and a proper close. Enough runway for real change to take hold.
Organisations
On request
Three-way contracting with your sponsor, agreed goals, and progress themes reported without ever sharing session content.
Foundation places. As I complete ICF accreditation, I'm offering my first four individual clients the full programme at £120 per session, in exchange for a short testimonial and an anonymised case study. Four places; when they're gone, they're gone. Ask on the discovery call.
Free field guide
The First 90 Days with AI on Your Team
Roughly 70% of AI transformations stall on human factors, not technical ones. Nine evidence-based moves for the 90 days that set the pattern, from a behavioural scientist who does this for a living.
Download the one-pager One page · No email required
Questions, answered honestly
What happens on a discovery call?
Thirty minutes, free, confidential, no obligation. You talk about what's prompted the interest; I explain how I work; we both decide whether it's a fit. No hard sell. If I'm not the right coach for you, I'll say so.
Are you accredited?
I trained through Henley Business School's Professional Certificate in Executive Coaching, the UK's only triple-accredited programme (recognised by the ICF, AC and EMCC), and I'm completing my ICF accreditation. I coach in line with the ICF Core Competencies and Code of Ethics, with regular supervision.
Do you coach virtually?
Yes. Most coaching is virtual, and the evidence shows outcomes are equivalent to in-person. I meet London clients face-to-face where it helps.
What does it cost?
A six-session programme is £1,050; a three-session Transition Sprint is £550. Organisational engagements are priced separately. A limited number of foundation places are available at a reduced rate while I complete my ICF hours. Ask on the discovery call.
How is coaching different from mentoring or consulting?
A consultant brings answers; a mentor brings experience; a coach brings the questions that help you find your own way through. I hold the psychology and behavioural science lightly in the background. It shapes what I notice and ask; it's not a lecture you receive.
Is it confidential?
Completely. Nothing you say leaves the room, including in organisational engagements, where sponsors receive agreed goals and progress themes, never content.
Ready to find out what coaching could do for you?
Start with a free 30-minute discovery call. No commitment required.
Or email: keith@adaptableminds.ai